Primary
treasure_valley
Treasure Valley
105
Boise metro · primary Idaho fence
Retail intelligence · verified locator pins · 2026-09-23 AEST
Research with a smile.
Smile Spirits — Research Pack: a stockist map and retail angles built from the official locator export. Use the density, not the guesswork.
Hard constraint — NO online sales. Destination is physical US retail / Find Near You / store locator only. Do not use purchase or DTC checkout as the primary CTA.
01 / map read
Where the pins get dense.
The official Storepoint export gives two clear primary clusters, then a separated Save Mart corridor. Keep media fences local; do not turn sparse or PR-only mentions into geo claims.
Confirmed pins
386
Storepoint map 167be5a14d05bf
States
3
CA · ID · NV
Primary fences
TV · SD
treasure_valley · san_diego_nc
Save Mart pins
98
City clusters only — not a national fence
Primary
san_diego_nc
San Diego County / North County
102
Coastal + inland density · primary CA fence
SM corridor
Not national
Save Mart · 98 pins
Separate city clusters only — do not treat as one national fence. Documented city pockets include Modesto/Stockton, Fresno, Sacramento, Bay Area, Reno / N. Nevada, and sparse CA.
Save Mart / Modesto–Stockton
17
Separate city cluster · SM
Save Mart / Fresno
10
Separate city cluster · SM
Save Mart / Sacramento
4
Separate city cluster · SM
Other verified pockets: Bay Area · Orange County · Los Angeles · Reno · sparse CA/ID (~148 pins outside the two primary fences and the named SM city cards above). Media lens shorthand: TV · SD · SM.
02 / locator table
Find the real retail footprint.
Search the complete CSV-derived dataset. Names, addresses and coordinates are shown as supplied by the locator export; rows are not inferred from PR. Loaded from data/stockists.json.
386 pins Filter updates the table live
| Retailer / venue | Address | State | Cluster | Lat / lng |
|---|---|---|---|---|
Loading stockists… Fetching data/stockists.json | ||||
Source basis: official Storepoint locator API, map 167be5a14d05bf, embedded on the Smile Spirits store locator. “Confirmed” means a matching locator pin.
03 / retail angles
Hooks that end at the shelf.
A–F, H–I are evidence-backed territory for retail-first creative. Every route ends at the locator: no direct-to-consumer sales language in this pack.
ANGLE A
No DTC
Not a boring seltzer
“Finally a real cocktail” — lead with the real-vodka, bar-familiar difference.
Proof lens
Real vodka cocktails; 7% ABV; site FAQ ingredient positioning.
Find Near You CTA
Use the locator to find the nearest confirmed pin.
Find Near You ↗
ANGLE B
No DTC
A Vacation in a Can
Pineapple Orange plus the brand’s coastal, San Diego-born sense of place.
Proof lens
“A Vacation in a Can” appears in company PR; use as PR-tied language.
Find Near You CTA
Point the coastal moment to nearby physical retail.
Find Near You ↗
ANGLE C
No DTC
Bar-quality, zero hassle
“Order it at the bar. Crack it at the beach.” Convenience without a complicated pour.
Proof lens
Brand and FAQ serve cues: chilled, over ice, or with fruit.
Find Near You CTA
Make the variety moment a local store mission.
Find Near You ↗
ANGLE D
No DTC
Balanced strength: 7%
“Not too weak, not too strong.” Make the label fact the creative anchor.
Proof lens
FAQ lists 7% ABV / 14 proof. Keep the number exact.
Find Near You CTA
Turn label curiosity into a verified store visit.
Find Near You ↗
ANGLE E
No DTC
Spicy on the label
“Friendly on the tongue.” Let Spicy Vodka Mule invite spice-curious, heat-averse shoppers.
Proof lens
Product / radio descriptions frame a light, zero-heat-friendly spice profile.
Find Near You CTA
Find the Mule in a nearby confirmed retail cluster.
Find Near You ↗
ANGLE F
No DTC
San Diego local pride
Coastal energy, hometown cues and a can made for the cooler.
Proof lens
“Crafted in San Diego” and SD lifestyle / merch presence are evidenced.
Find Near You CTA
Make the local story shoppable only through nearby retail.
Find Near You ↗
ANGLE G · HARD KILL
Do not run
Award / credibility shortcut
Killed: company PR only, not on official LASA results.
Reason
The Platinum claim could not be independently verified on official LASA results in this research pass.
Action
No award badge, award headline or award-led CTA until primary evidence is supplied.
Killed — no use
ANGLE H
No DTC
Pick your Smile for the moment
Build an occasion ladder: brunch, golf, game day, late-night espresso.
Proof lens
Flavor and occasion copy supports matching a moment to a flavor.
Find Near You CTA
Use game-day and daypart creative to drive local discovery.
Find Near You ↗
ANGLE I
No DTC
Objection handling, clean finish
Answer the “sweet / fake finish?” question with careful FAQ-led language.
Proof lens
FAQ / site says natural ingredients and no artificial aftertaste; do not extend into health claims.
Find Near You CTA
Read, then locate a nearby physical stockist.
Find Near You ↗04 / claims guardrails
Match the fence to the proof.
Locator pins are the evidence layer. Chain names from PR or shop-online pages are not permission to imply every location carries Smile.
OK when in the matching confirmed fence: Albertsons, Save Mart, Stinker, Ridley’s and Keg N Bottle — only with a matching locator pin / fence.
PR-only / 0 pins — do not geo-claim: WinCo, Maverik and Jacksons are named in PR, but NOT in the locator export. Flag clearly; never build a media fence from these names alone.
Always keep the audience 21+ and include “Drink Responsibly.” Use physical US retail / Find Near You; no online-sales primary CTA.
Sources
Trace every pin.
This pack is dated 2026-09-23 AEST. Confirm live availability before launch; locator presence does not guarantee current shelf stock.