Smile Spirits · Review

Ad Agency · Review Bot

Review scorecard

Provisional brand guidelines as source of truth (not client-approved). Scored for brand, claims safety, clarity, Meta alcohol norms, retail CTA fit, and Measurement tracking. Agency hard rules beat brand DTC habits.

8 PASS G HARD KILL treasure_valley · san_diego_nc PROVISIONAL KIT

Batch summary

Week 1 starts Mon 28 Sep 2026 AEST. Primary CTA is Find Near You only.

Passed A–F, H–I Brand + tracking + retail
Killed G (LASA) No official award proof
Primary CTA Find Near You No Shop / Buy / ATC
Week 1 28 Sep AEST · Meta geo only

Auto-fail gates

Any one of these fails the pack overall.

· No Measurement tracking signal attached
· Angle lacks Measurement trackability sign-off
· Online purchase / Shop / Buy / ATC as primary CTA
· Unverified claims (LASA Platinum, Padres Radio, WinCo / Maverik / Jacksons)
· Meta alcohol miss (no 21+ / Drink Responsibly intent, underage appeal)
· Hangover / wellness / health framing

Angle scorecard

P = pass. E and I passed after revise.

ID Angle Capture Fences Brand Claims Clarity Meta Retail Track Result
SS-A Not a Boring Seltzer ss_a_seltzer TV + SD P P P P P P PASS
SS-B Vacation in a Can / Pineapple ss_b_pineapple SD primary · TV secondary P P P P P P PASS
SS-C Bar-quality zero hassle ss_c_locator TV + SD P P P P P P PASS
SS-D Balanced 7% ss_d_balanced TV + SD P P P P P P PASS
SS-E Spicy Mule ss_e_mule TV + SD P P P P P P PASS
SS-F SD sports / local pride ss_f_sports SD only P P P P P P PASS
SS-G Awards / LASA Platinum — — — FAIL — — — — HARD KILL
SS-H Occasion ladder ss_h_occasion TV + SD · daypart P P P P P P PASS
SS-I Clean / anti-aftertaste ss_i_clean TV + SD P P P P P P PASS
Revise notes: E — “Shop the Kick Nearby” → “Get the Kick Nearby”. I — killed hangover-adjacent hooks (“Clearer morning”, “regret taste”).

Claims ledger

What Review will allow vs reject in geo creative.

Safe to name (evidenced)

· 7% ABV / 14 proof · RTD vodka cocktails · 12 oz cans
· Albertsons / Stinker / Ridley’s in Treasure Valley only
· Keg N Bottle + local stockists in San Diego / North County
· Save Mart only inside Save Mart city fences (secondary)

Do not claim

· L.A. Spirits Awards Platinum (Angle G killed)
· Padres Radio / unverified sports partnerships
· WinCo · Maverik · Jacksons (0 locator pins)
· Specific % off until Research confirms POS offer
Handoff to Content Strategist: Calendar rows allowed only for SS-A–F, SS-H, SS-I with Measurement stamps, fences treasure_valley | san_diego_nc, Find Near You destination, and 21+ / Drink Responsibly on every asset. No G rows. No national-blind or DTC-primary sets. Video A/B/E scripts cleared for production Review after user go + stamps.