Ad Agency · Content Strategist
Video scripts A / B / E
Content Strategist owns angles + story. Video Bot executes these approved scripts only — do not invent story. Length 15–20s with VO. Retail Find Near You. Meta geo: treasure_valley + san_diego_nc.
Learn from draft failures — do not repeat: blank/wrong cans · steam/vapor on cans · wrong SKU/ABV · silent ~6s flashes · DTC / Shop / ATC. Story = problem → Smile difference → Idaho/SD → Find Near You.
Failure gates
Any of these kills the cut.
Global packshot / ref requirements
Video Bot locks for every cut.
Angle A — Not a Boring Seltzer
ss_a_seltzer · TV + SD
Approved VO (≈16–18s)
“That can in your fridge isn’t a cocktail — it’s flavored seltzer. Smile Spirits is a real vodka cocktail in a can: natural ingredients, balanced at seven percent, like you’d order at a bar. Born in Idaho, crafted in San Diego. Crack a Smile. Find it near you.”
On-screen supers (optional): Not a seltzer · 7% ABV · Born in Idaho · Crafted in San Diego · Find Near You · 21+ Drink Responsibly
| Time | Shot | Action / notes |
|---|---|---|
| 0–3s | Fridge open, bland seltzer cans soft-focus OR plain fridge cold case | Problem beat. No fake branded blanks. If other cans appear, keep unreadable / generic. |
| 3–8s | Hand pulls real Smile can; smash cut to can hero | Must be packshot-locked Smile can. Condensation OK. No steam. |
| 8–13s | Pour over ice OR crack + sip 21+ talent | “Bar cocktail” proof beat. Talent 21+ only. |
| 13–17s | Quick Idaho/SD mood with can in frame via packshot composite | Origin line VO. No fake location text on can. |
| 17–20s | End card: Smile cans + map pin + Find Near You | Cluster text: Treasure Valley or San Diego / North County. 21+ · Drink Responsibly. |
Angle B — Vacation in a Can / Pineapple Orange
ss_b_pineapple · SD primary / TV secondary
Approved VO (≈16–18s)
“Smile started with a simple idea — a real cocktail in a can that actually tastes like one. Our Pineapple Orange is real vodka with pineapple and orange — not artificial sugar. A vacation in a can, for the beach, the backyard, game day. Find Smile near you.”
Product lock: Pineapple Orange Vodka Soda · 7% ABV. Beach/coast visuals SD fence only; TV cut uses backyard / patio / fridge (no beach claim).
| Time | Shot | Action / notes |
|---|---|---|
| 0–4s | Warm lifestyle open (SD: coastal 21+ · TV: backyard/patio) | No talent under 21. No steam. |
| 4–9s | Hero Pineapple Orange packshot (label readable: Smile + flavor + 7%) | Composite real pack art only. |
| 9–14s | Pour / ice / fruit garnish optional; keep can brand-correct | Natural ingredients beat. |
| 14–17s | Occasion montage matching fence | VO occasion line. |
| 17–20s | End card Find Near You + 21+ | Cluster-localised supers only when evidenced. |
Angle E — Spicy Vodka Mule
ss_e_mule · TV + SD
Approved VO (≈16–18s)
“Want a mule without the bar wait? Smile’s Spicy Vodka Mule is a lighter mule with a light kick — ginger, lime, real vodka, seven percent. Bar quality, in a can, for moments with people. Find it near you.”
Product lock: Spicy Vodka Mule (not “Spicy Moscow Mule”). 7% ABV. Copper mug OK as prop beside can — not as hero brand.
| Time | Shot | Action / notes |
|---|---|---|
| 0–3s | Busy bar / long line OR home kitchen “almost ready” | Problem: bar wait. |
| 3–8s | Hand grabs Spicy Vodka Mule packshot can from fridge | Smile wordmark + Spicy Vodka Mule + 7% must match real can. |
| 8–13s | Crack, pour over ice with ginger/lime cues | “Light kick” — not extreme heat. Condensation OK. No steam. |
| 13–17s | Friends cheers 21+ with Smile can visible | Social proof beat. |
| 17–20s | End card Find Near You + 21+ | Cluster-localised. |