Smile Spirits · TEST-A

Review REVISE: Open supers must match VO beat-for-beat. 0–3s = NOT A COCKTAIL — THAT’S SELTZER. Never show seltzer while VO says cocktail (or vice versa).

Ad Agency · Content Strategist · Discovery

TEST-A · Real Cocktail

Content Strategist → CoS/FFmpeg + Video Bot. Angle: Not a boring seltzer / real cocktail. Stamps when live: ss_a_seltzer · treasure_valley | san_diego_nc. One review cut authorized; batch still HOLD.

15s UGC hook ~15s extended VO Packshot-locked · no steam · no DTC Review cut only

CDN video review live: TEST-A Real Cocktail · Video Review — FEMALE_COMPAT + PLAYABLE male players, CS brief, Measurement stamps, Ad Agency comments.

1) 15s UGC hook script (Sora T2V)

“That can in your fridge isn’t a cocktail — it’s flavored seltzer. Smile Spirits is a real vodka cocktail in a can: natural ingredients, balanced at seven percent, like you’d order at a bar. Born in Idaho, crafted in San Diego. Find it near you.”

Timing beats

0–3s (aggressive hook): “That can in your fridge isn’t a cocktail — it’s flavored seltzer.”
3–10s (identity / hope): real vodka · natural · 7% · bar cocktail
10–13s (origin): Born in Idaho, crafted in San Diego
13–15s (CTA): Find it near you · supers: 21+ · Drink Responsibly

2) Extended ~15s VO (discovery B-roll)

ElevenLabs clone of hook voice

“I switched after one too many watery cans. Smile is vodka, juice, and sparkling water — no artificial aftertaste. Crack it chilled for the backyard, game day, or a Friday fridge grab. Find Smile near you.”

Keep BG noise on clone. No Shop / Buy / online. End with Find Near You. Burn or ASS: 21+ · Drink Responsibly.

3) Visual plan

Shot list — hook (0–15s · UGC selfie cadence)

tShotNotes
0–3sPhone-down / handheld fridge open; talent 21+ reacts to bland cans (unreadable generics)Aggressive open. No fake Smile blanks.
3–9sHand pulls real Smile packshot can; smash to can hero (wordmark + 7% readable)Condensation OK. No steam/vapor.
9–13sCrack + sip OR pour over ice; casual kitchen/patioHope beat — not “I struggle with…”
13–15sCan + face to camera: “Find it near you”Prepare for end card in assembly.

B-roll refs (extended 15s)

Real Smile can in fridge cold case / ice bucket (packshot composite if needed)
Backyard / game-day couch / friends cheers 21+
Quick Idaho or SD lifestyle stills as texture only
Avoid bar-wait DTC energy; keep retail discovery vibe

On-screen text (hook)

0–3s: NOT A COCKTAIL — THAT’S SELTZER (only while naming the fridge can — never when VO says cocktail)
3–8s: REAL VODKA COCKTAIL
5–10s: REAL VODKA · 7% ABV
10–13s: BORN IN IDAHO · CRAFTED IN SAN DIEGO
13–15s: FIND NEAR YOU

Caption lines (ASS / Captions app)

Word-level captions from hook VO; bold “isn’t a cocktail” then “flavored seltzer” — never show seltzer while VO says cocktail
Extended section: captions on B-roll matching extended VO

Fake comment overlay (first 5–7s of hook)

@gloriouspodcast · “ok but this actually tastes like a real cocktail 😭 find smile near you”

Hope-forward. No weight/pain bait. Drop comment for 3:4 in-feed if UI-crowded.

End card (assembly)

Smile packshot row + map pin
Find Near You · cluster: Treasure Valley or San Diego / North County
21+ · Drink Responsibly
Measurement (when live): utm_campaign=ss_a_seltzer · utm_content=treasure_valley|san_diego_nc

Hard locks for Video Bot / FFmpeg

Portrait ~15s Sora 2 Pro T2V for hook only; real Smile packshots or STOP. No steam · no blank cans · no DTC · no silent product flash. CoS lane: ElevenLabs clone extended VO + FFmpeg (hook + B-roll + ASS + comment PNG + zoom + end card).