Internal review only · Not Meta go-live

TEST-A Real Cocktail · Video Review

Ad Agency CDN review for discovery cuts. Angle A — Not a seltzer / real cocktail. Primary CTA Find Near You in treasure_valley + san_diego_nc. Retail-only · no DTC.

Review cut only Review REVISE · caption lock ss_a_seltzer FEMALE_COMPAT primary PLAYABLE male compare Batch HOLD · no Video Bot until next angle batch

Review REVISE (23 Sep): Open supers must match VO beat-for-beat. When VO says “cocktail,” on-screen text must say cocktail — never seltzer. Burned ASS on the current FEMALE_COMPAT cut still conflicts at 0–3s (NOT A SELTZER over cocktail VO) — do not batch / do not Meta. Use the rewritten opener + supers table below on the next re-cut. No Video Bot until the user picks the next angle batch.

FEMALE_COMPAT Primary

Female talent · H.264 Main / no B-frames · Meta-compat · ~30s

/media/TEST_A_FEMALE_COMPAT.mp4

Format: Discovery (~30s)
Model: grok-imagine/image-to-video
Cost / model: Hook gen: 67.5 credits (~$0.34) · COMPAT is local FFmpeg re-encode ($0 API)
TaskId: 5ea13c52e13b132e861b3f9a92dc40a6 · female_take1

PLAYABLE Male · compare

Male discovery PLAYABLE · optional side-by-side · ~30s

/media/TEST_A_PLAYABLE_male.mp4

Format: Discovery (~30s)
Model: grok-imagine/image-to-video
Cost / model: Hook gen: 67.5 credits (~$0.34) · assembly local FFmpeg ($0 API)
TaskId: 7e5d54cf6037743c59941ae879f71fb1 · take3_real_cocktail

ss_a_seltzer treasure_valley san_diego_nc Find Near You Review cut only · batch HOLD

What this ad is trying to do

Interrupt “flavored seltzer” fridge habit and reframe Smile as a real vodka cocktail in a can (7% ABV).

Drive Find Near You / directions in stocked metros — not online purchase.

Validate the discovery assembly (15s UGC hook + ~15s B-roll VO) before any batch production.

Why this angle

Strongest category objection: RTDs taste like watered-down seltzer.

Review PASS on SS-A (static + video formats) with retail Measurement stamps.

Clear story spine: problem → Smile difference → Idaho / San Diego → Find Near You.

Geo fences match primary stockist clusters (~105 TV / ~102 SD NC pins).

Geo · CTA · ownership

Fences: treasure_valley · san_diego_nc only (no national-blind).

Primary CTA: Find Near You · 21+ · Drink Responsibly. Never Shop / Buy / ATC / DTC.

Script owner: Content Strategist (angles + story). Video Bot executes approved hook only. CoS/FFmpeg: ElevenLabs extended VO + assemble.

Tracking when live: utm_campaign=ss_a_seltzer · utm_content=<cluster> · LocatorPageView / FindStoreClick / GetDirections · no Purchase.

15s UGC hook (rewritten 23 Sep · next re-cut)

“That can in your fridge isn’t a cocktail — it’s flavored seltzer. Smile Spirits is a real vodka cocktail in a can: natural ingredients, balanced at seven percent, like you’d order at a bar. Born in Idaho, crafted in San Diego. Find it near you.”

~15s extended VO (discovery B-roll)

“I switched after one too many watery cans. Smile is vodka, juice, and sparkling water — no artificial aftertaste. Crack it chilled for the backyard, game day, or a Friday fridge grab. Find Smile near you.”

Visual plan + ASS supers (must match VO)

0–3s: Fridge / bland cans — establish “flavored seltzer, not a cocktail.”

3–9s: Real Smile packshot hero (7% readable). Condensation OK. No steam. No CGI overlays.

9–13s: Crack + sip / pour · hope · unmistakably 25+ talent.

13–15s: Find Near You → end card (map pin · cluster · 21+ earlier in cut).

Comment overlay: @gloriouspodcast · “ok but this actually tastes like a real cocktail 😭 find smile near you”

t	VO beat	On-screen (exact)
0–3s	“isn’t a cocktail — it’s flavored seltzer”	NOT A COCKTAIL then THAT’S SELTZER (or one line: NOT A COCKTAIL — THAT’S SELTZER)
3–8s	“real vodka cocktail in a can”	REAL VODKA COCKTAIL
8–11s	“seven percent… bar”	7% ABV · BAR QUALITY
11–13s	“Born in Idaho… San Diego”	BORN IN IDAHO · CRAFTED IN SAN DIEGO
13–15s	“Find it near you”	FIND NEAR YOU · 21+ · DRINK RESPONSIBLY

Hard lock: Never show NOT A SELTZER or the word “seltzer” alone while VO says “cocktail.” Never show “cocktail” while VO is naming the fridge can as seltzer.

Full pack: https://smile-spirits-hub.pages.dev/test-a-real-cocktail.html · Hub SoT on shared design kit. This block is the embed-ready brief for the CDN review page only.

Content Strategist

Angle A: interrupt flavored-seltzer habit → real vodka cocktail in a can (7%).

Goal: Find Near You in TV + SD NC only. Retail discovery, not DTC.

One authorized review cut; batch production still HOLD.

Full pack: test-a-real-cocktail.html

Creative / Video

Hook: female_take1 kitchen STOP / Pineapple Orange (highest sharpness).

Model: grok-imagine I2V (Sora paused). Scaled 1080×1920 exact 9:16.

Assembly: hook+ASS + comment PNG + B-roll Ken Burns + female IVC TTS + end card.

COMPAT: H.264 Main L4.0 · -bf 0 · yuv420p · +faststart.

Locks: real packshot · no steam · Find Near You · not DTC.

Measurement stamps

Campaign: ss_a_seltzer

Clusters: treasure_valley | san_diego_nc

Primary KPIs: store-page visits · Find Near You / directions · QR · in-store redemptions · foot-traffic uplift — not purchase/DTC.

Angle G HARD KILL: N/A (this is angle A).

Status: review cut only · batch HOLD until user go

TEST-A Real Cocktail · Video Review

Review cuts