Ad Agency · Content Strategist · For user approval
Discovery batch · B / C / E / F
Short UGC hooks with ASS matched to VO beat-for-beat. TEST-A rewrite kept (no re-film until asked). G HARD KILL. Video Bot idle until CoS relays explicit go.
Batch gates before any Meta: real physical packshots · casting reads 25+ · ASS matches VO · 21+ earlier than last 3s · no DTC. Full markdown: smile-discovery-pipeline/docs/TEST_BATCH_BCEF_scripts.md
TEST-A · rewrite keep
ss_a_seltzer · treasure_valley | san_diego_nc · Find Near You
15s VO
“That can in your fridge isn’t a cocktail — it’s flavored seltzer. Smile Spirits is a real vodka cocktail in a can: natural ingredients, balanced at seven percent, like you’d order at a bar. Born in Idaho, crafted in San Diego. Find it near you.”
| t | ASS (must match VO) |
|---|---|
| 0–1.5s | NOT A COCKTAIL |
| 1.5–3s | THAT’S SELTZER |
| 3–8s | REAL VODKA COCKTAIL |
| 8–11s | 7% ABV · BAR QUALITY |
| 11–13s | BORN IN IDAHO · CRAFTED IN SAN DIEGO |
| 13–15s | FIND NEAR YOU · 21+ |
Visual beats
Fridge bland cans → real Smile hero → sip 25+ → Find Near You end card. No re-film until user asks.
TEST-B · Pineapple Orange
ss_b_pineapple · san_diego_nc primary · treasure_valley (no beach) · Find Near You
15s VO
“This isn’t fake pineapple soda. Smile’s Pineapple Orange is real vodka with pineapple and orange — a vacation in a can. Seven percent. Crack it for the beach, the backyard, or game day. Find Smile near you.”
| t | ASS (must match VO) |
|---|---|
| 0–2.5s | NOT FAKE PINEAPPLE SODA |
| 2.5–7s | REAL VODKA · PINEAPPLE + ORANGE |
| 7–10s | VACATION IN A CAN · 7% ABV |
| 10–12.5s | BEACH · BACKYARD · GAME DAY |
| 12.5–15s | FIND NEAR YOU · 21+ |
Visual beats
SKU: Pineapple Orange Vodka Soda. TV VO swaps beach→backyard/patio. Real packshot only.
TEST-C · Zero hassle
ss_c_locator · treasure_valley | san_diego_nc · Find Near You / Get Directions
15s VO
“Want bar taste without the bar wait? Smile Spirits is a real vodka cocktail in a can — open, pour, done. Seven percent. Zero hassle. Find Near You — or get directions to a store close by.”
| t | ASS (must match VO) |
|---|---|
| 0–3s | BAR TASTE · NO BAR WAIT |
| 3–7s | REAL VODKA COCKTAIL IN A CAN |
| 7–10s | OPEN · POUR · DONE · 7% |
| 10–12.5s | ZERO HASSLE |
| 12.5–15s | FIND NEAR YOU · GET DIRECTIONS · 21+ |
Visual beats
Bar line / kitchen → fridge Smile can → pour → map pin end card.
TEST-E · Spicy Vodka Mule
ss_e_mule · treasure_valley | san_diego_nc · Find Near You
15s VO
“Craving a mule but not the bar line? Smile’s Spicy Vodka Mule is ginger, lime, real vodka — a light kick, smooth finish, seven percent. Bar quality in a can. Find it near you.”
| t | ASS (must match VO) |
|---|---|
| 0–3s | MULE CRAVING · NO BAR LINE |
| 3–8s | SPICY VODKA MULE |
| 8–11s | GINGER · LIME · LIGHT KICK |
| 11–13s | 7% ABV · BAR QUALITY |
| 13–15s | FIND NEAR YOU · 21+ |
Visual beats
SKU: Spicy Vodka Mule (not Moscow). Copper mug prop only beside can. No steam.
TEST-F · San Diego local
ss_f_sports · san_diego_nc ONLY · Find Near You / Get Directions
15s VO
“San Diego — crack a Smile. Game day energy, can ready: real vodka cocktail, seven percent, crafted here in San Diego. Find Smile at retailers near you — get directions.”
| t | ASS (must match VO) |
|---|---|
| 0–3s | SAN DIEGO · CRACK A SMILE |
| 3–7s | GAME DAY · CAN READY |
| 7–11s | REAL VODKA COCKTAIL · 7% |
| 11–13s | CRAFTED IN SAN DIEGO |
| 13–15s | FIND NEAR YOU · GET DIRECTIONS · 21+ |
Visual beats
No team IP. No TV cut. Beach OK. 25+ watch-party / patio.