Smile Spirits · Video Review

Internal review only · Not Meta go-live

TEST-B Pineapple Orange · Video Review

Ad Agency CDN review for discovery cuts. Angle B — Vacation / Pineapple Orange SKU. Primary fence san_diego_nc; treasure_valley VO swaps beach→backyard. Retail-only · no DTC. Fences: san_diego_nc primary · treasure_valley (no beach).

Review cut ready ss_b_pineapple COMPAT primary Female 25+ · native audio 3 hook takes Find Near You san_diego_nc primary treasure_valley (no beach) No DTC

Review cut landed (23 Sep): Primary COMPAT is live under /media/TEST_B_ss_b_pineapple_COMPAT.mp4 · 15.03s · 1080×1920 · H.264 Main · bf0 · ASS burned matching B VO. Selected hook: take1 · alts take2/take3 on CDN. Script pack: test-batch-bcef.html. Angle G HARD KILL: N/A for this page — never schedule G. Not Meta go-live.

Review cuts

CDN Pages assets · 9:16 portrait · COMPAT primary · hook take1 selected · take2/take3 alts

COMPAT Primary

Female 25+ · H.264 Main / no B-frames · Meta-compat · 15.03s · ASS burned matching B VO

/media/TEST_B_ss_b_pineapple_COMPAT.mp4

Format
Discovery (15.03s · 1080×1920)
Model
grok-imagine/image-to-video
Cost / model
Hook gen (selected take1): 67.5 credits (~$0.34) · COMPAT is local FFmpeg re-encode ($0 API) · 3 takes available (202.5 if all billed)
Stamp
ss_b_pineapple · comments test=B · Female 25+ · native audio · Main · bf0

Hook take1 Selected · alts on CDN

Selected UGC hook · take2 + take3 also uploaded as alts

/media/TEST_B_hook_take1_15s.mp4

Alts: TEST_B_hook_take2_15s.mp4 · TEST_B_hook_take3_15s.mp4

Format
Hook (~15s · I2V)
Model
grok-imagine/image-to-video
Cost / model
Each take: 67.5 credits (~$0.34) · 3 takes total path ≈ 202.5 credits (~$1.01) if all billed
Stamp
ss_b_pineapple · take1 selected for COMPAT assembly

Content Strategist brief · TEST-B

Pineapple Orange · discovery · from batch script pack · COMPAT review cut ready

ss_b_pineapple san_diego_nc primary treasure_valley (no beach) Find Near You Review cut ready

What this ad is trying to do

Sell Pineapple Orange as a real vodka cocktail (not fake pineapple soda) and drive Find Near You in stocked metros.
Drive Find Near You in stocked metros — not online purchase.
Validate discovery assembly before any Meta go-live.

Why this angle

SKU-led vacation cue; beach OK in SD NC only; TV cut must avoid beach copy.
Retail Measurement stamps · no Purchase / DTC primary.
Geo fences match stockist clusters in the brief.

Geo · CTA · ownership

Fences: san_diego_nc primary · treasure_valley (no beach).
Primary CTA: Find Near You · 21+ · Drink Responsibly. Never Shop / Buy / ATC / DTC.
Script owner: Content Strategist (angles + story). Video Bot executes approved hook. CoS/FFmpeg: VO + assemble.
Tracking when live: utm_campaign=ss_b_pineapple · utm_content=<cluster> · LocatorPageView / FindStoreClick / GetDirections · no Purchase.

15s UGC hook VO

“This isn’t fake pineapple soda. Smile’s Pineapple Orange is real vodka with pineapple and orange — a vacation in a can. Seven percent. Crack it for the beach, the backyard, or game day. Find Smile near you.”

Visual plan + ASS supers (must match VO)

SKU: Pineapple Orange Vodka Soda. TV VO swaps beach→backyard/patio. Real packshot only.
tASS (must match VO)
0–2.5sNOT FAKE PINEAPPLE SODA
2.5–7sREAL VODKA · PINEAPPLE + ORANGE
7–10sVACATION IN A CAN · 7% ABV
10–12.5sBEACH · BACKYARD · GAME DAY
12.5–15sFIND NEAR YOU · 21+

Hard lock: ASS must match VO beat-for-beat. 21+ earlier than last 3s. Real packshot · casting reads 25+ · no DTC.

Full pack: test-batch-bcef.html · Dashboard: review/. This block is the embed-ready brief for the CDN review page.

Bot notes · Measurement stamps

Content Strategist · Creative/Video · Measurement

Content Strategist

Angle B: interrupt fake pineapple soda → real vodka + pineapple + orange.
Goal: Find Near You · SD NC primary · TV without beach copy.
Review COMPAT cut live on CDN; 3 hook takes available.

Creative / Video

Hook: ss_b_pineapple_take1_15s (selected) · alts take2/take3 on CDN.
Model: grok-imagine I2V · Female 25+ · native audio · 1080×1920.
COMPAT: H.264 Main · bf0 · yuv420p · ASS burned matching B VO · 15.03s.
SKU: Pineapple Orange Vodka Soda · real packshot only.
Locks: ASS matches VO · 25+ talent · Find Near You · no DTC · no steam.
TV variant: beach → backyard / patio in VO + supers.

Measurement stamps

Campaign: ss_b_pineapple
Clusters: san_diego_nc (primary) | treasure_valley (no beach)
CTA: Find Near You
Primary KPIs: store-page visits · Find Near You / directions · QR · in-store redemptions · foot-traffic uplift — not purchase/DTC.
Angle G HARD KILL: N/A (this is angle B) — never schedule G.
Status: Review cut ready · COMPAT on CDN

Ad Agency comments

Feeds the Ad Agency team · stored in KV · newest first · filtered to TEST-B

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