Smile Spirits · Video Review

Internal review only · Not Meta go-live

TEST-C Zero hassle · Video Review

Ad Agency CDN review for discovery cuts. Angle C — Zero hassle / locator. Bar taste without the bar wait. Dual CTA Find Near You + Get Directions. Retail-only · no DTC. Fences: treasure_valley | san_diego_nc.

Review cut ready ss_c_locator COMPAT primary Female 25+ · native audio 3 hook takes Find Near You Get Directions treasure_valley san_diego_nc No DTC

Review cut landed (23 Sep): Primary COMPAT is live under /media/TEST_C_ss_c_locator_COMPAT.mp4 · 15.03s · 1080×1920 · H.264 Main · bf0 · ASS burned. Selected hook: take3 (Find Near You / Get Directions can hero) · alts take1 kitchen + take2 open/pour/done on CDN. Script pack: test-batch-bcef.html. Angle G HARD KILL: N/A for this page — never schedule G. Not Meta go-live.

Review cuts

CDN Pages assets · 9:16 portrait · COMPAT primary · hook take3 selected · take1/take2 alts

COMPAT Primary

Female 25+ · H.264 Main / no B-frames · Meta-compat · 15.03s · ASS burned · locator CTA

/media/TEST_C_ss_c_locator_COMPAT.mp4

Format
Discovery (15.03s · 1080×1920)
Model
grok-imagine/image-to-video
Cost / model
Hook gen (selected take3): 67.5 credits (~$0.34) · COMPAT is local FFmpeg re-encode ($0 API) · 3 takes available (202.5 if all billed)
Stamp
ss_c_locator · comments test=C · Female 25+ · native audio · Main · bf0 · Find Near You / Get Directions

Hook take3 Selected · alts on CDN

Selected UGC hook · Find Near You / Get Directions can hero · take1 kitchen + take2 open/pour/done alts

/media/TEST_C_hook_take3_15s.mp4

Alts: TEST_C_hook_take1_15s.mp4 (kitchen) · TEST_C_hook_take2_15s.mp4 (open/pour/done)

Format
Hook (~15s · I2V)
Model
grok-imagine/image-to-video
Cost / model
Each take: 67.5 credits (~$0.34) · 3 takes total path ≈ 202.5 credits (~$1.01) if all billed
Stamp
ss_c_locator · take3 selected for COMPAT assembly

Content Strategist brief · TEST-C

Zero hassle · discovery · from batch script pack · COMPAT review cut ready

ss_c_locator treasure_valley san_diego_nc Find Near You Get Directions Review cut ready

What this ad is trying to do

Position Smile as bar-quality convenience (open · pour · done) and push locator / directions in TV + SD NC.
Drive Find Near You / Get Directions in stocked metros — not online purchase.
Validate discovery assembly before any Meta go-live.

Why this angle

Convenience objection; locator CTAs map cleanly to Measurement retail KPIs.
Retail Measurement stamps · no Purchase / DTC primary.
Geo fences match stockist clusters in the brief.

Geo · CTA · ownership

Fences: treasure_valley | san_diego_nc.
Primary CTA: Find Near You / Get Directions · 21+ · Drink Responsibly. Never Shop / Buy / ATC / DTC.
Script owner: Content Strategist (angles + story). Video Bot executes approved hook. CoS/FFmpeg: VO + assemble.
Tracking when live: utm_campaign=ss_c_locator · utm_content=<cluster> · LocatorPageView / FindStoreClick / GetDirections · no Purchase.

15s UGC hook VO

“Want bar taste without the bar wait? Smile Spirits is a real vodka cocktail in a can — open, pour, done. Seven percent. Zero hassle. Find Near You — or get directions to a store close by.”

Visual plan + ASS supers (must match VO)

Bar line / kitchen → fridge Smile can → pour → map pin end card.
tASS (must match VO)
0–3sBAR TASTE · NO BAR WAIT
3–7sREAL VODKA COCKTAIL IN A CAN
7–10sOPEN · POUR · DONE · 7%
10–12.5sZERO HASSLE
12.5–15sFIND NEAR YOU · GET DIRECTIONS · 21+

Hard lock: ASS must match VO beat-for-beat. 21+ earlier than last 3s. Real packshot · casting reads 25+ · no DTC.

Full pack: test-batch-bcef.html · Dashboard: review/. This block is the embed-ready brief for the CDN review page.

Bot notes · Measurement stamps

Content Strategist · Creative/Video · Measurement

Content Strategist

Angle C: bar taste without the wait → open / pour / done · zero hassle.
Goal: Find Near You + Get Directions in TV + SD NC. Retail discovery, not DTC.
Review COMPAT cut live on CDN; 3 hook takes available.

Creative / Video

Hook: ss_c_locator_take3_15s (selected · can hero) · alts take1 kitchen / take2 open-pour-done.
Model: grok-imagine I2V · Female 25+ · native audio · 1080×1920.
COMPAT: H.264 Main · bf0 · yuv420p · ASS burned · 15.03s.
End card: map pin · Find Near You / Get Directions.
Locks: ASS matches VO · 25+ talent · no DTC · no steam.
Story: bar line / kitchen → fridge can → pour → locator.

Measurement stamps

Campaign: ss_c_locator
Clusters: treasure_valley | san_diego_nc
CTA: Find Near You / Get Directions
Primary KPIs: store-page visits · Find Near You / directions · QR · in-store redemptions · foot-traffic uplift — not purchase/DTC.
Angle G HARD KILL: N/A (this is angle C) — never schedule G.
Status: Review cut ready · COMPAT on CDN

Ad Agency comments

Feeds the Ad Agency team · stored in KV · newest first · filtered to TEST-C

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