Smile Spirits · Video Review

Internal review only · Not Meta go-live

TEST-E Spicy Vodka Mule · Video Review

Ad Agency CDN review for discovery cuts. Angle E — Spicy Vodka Mule SKU (not Moscow). Ginger · lime · light kick. Retail-only · no DTC. Fences: treasure_valley | san_diego_nc.

Review cut ready ss_e_mule COMPAT primary Female 25+ 3 hook takes Find Near You treasure_valley san_diego_nc No DTC

Review cut landed (23 Sep): Primary COMPAT is live under /media/TEST_E_ss_e_mule_COMPAT.mp4 · 15.03s · 1080×1920 · H.264 Main · bf0 · ASS burned. Selected hook: take2 (crack/pour ginger-lime · copper mug · NO steam) · alts take1 kitchen grab + take3 can-hero cheers on CDN. Script pack: test-batch-bcef.html. Angle G HARD KILL: N/A for this page — never schedule G. Not Meta go-live.

Review cuts

CDN Pages assets · 9:16 portrait · COMPAT primary · hook take2 selected · take1/take3 alts

COMPAT Primary

Female 25+ · H.264 Main / no B-frames · Meta-compat · 15.03s · ASS burned · Spicy Vodka Mule · NO steam

/media/TEST_E_ss_e_mule_COMPAT.mp4

Format
Discovery (15.03s · 1080×1920)
Model
grok-imagine/image-to-video
Cost / model
Hook gen (selected take2): 67.5 credits (~$0.34) · COMPAT is local FFmpeg re-encode ($0 API) · 3 takes available (202.5 if all billed)
Stamp
ss_e_mule · comments test=E · Female 25+ · Main · bf0 · NO steam

Hook take2 Selected · alts on CDN

Selected UGC hook · crack/pour ginger-lime · copper mug · NO steam · take1 kitchen + take3 can-hero alts

/media/TEST_E_hook_take2_15s.mp4

Alts: TEST_E_hook_take1_15s.mp4 (kitchen grab) · TEST_E_hook_take3_15s.mp4 (can-hero cheers)

Format
Hook (~15s · I2V)
Model
grok-imagine/image-to-video
Cost / model
Each take: 67.5 credits (~$0.34) · 3 takes total path ≈ 202.5 credits (~$1.01) if all billed
Stamp
ss_e_mule · take2 selected for COMPAT assembly

Content Strategist brief · TEST-E

Spicy Vodka Mule · discovery · from batch script pack · COMPAT review cut ready

ss_e_mule treasure_valley san_diego_nc Find Near You Review cut ready

What this ad is trying to do

Sell Spicy Vodka Mule as bar-quality mule craving without the bar line; drive Find Near You.
Drive Find Near You in stocked metros — not online purchase.
Validate discovery assembly before any Meta go-live.

Why this angle

SKU-led mule craving; copper mug prop OK beside can only; no steam.
Retail Measurement stamps · no Purchase / DTC primary.
Geo fences match stockist clusters in the brief.

Geo · CTA · ownership

Fences: treasure_valley | san_diego_nc.
Primary CTA: Find Near You · 21+ · Drink Responsibly. Never Shop / Buy / ATC / DTC.
Script owner: Content Strategist (angles + story). Video Bot executes approved hook. CoS/FFmpeg: VO + assemble.
Tracking when live: utm_campaign=ss_e_mule · utm_content=<cluster> · LocatorPageView / FindStoreClick / GetDirections · no Purchase.

15s UGC hook VO

“Craving a mule but not the bar line? Smile’s Spicy Vodka Mule is ginger, lime, real vodka — a light kick, smooth finish, seven percent. Bar quality in a can. Find it near you.”

Visual plan + ASS supers (must match VO)

SKU: Spicy Vodka Mule (not Moscow). Copper mug prop only beside can. No steam.
tASS (must match VO)
0–3sMULE CRAVING · NO BAR LINE
3–8sSPICY VODKA MULE
8–11sGINGER · LIME · LIGHT KICK
11–13s7% ABV · BAR QUALITY
13–15sFIND NEAR YOU · 21+

Hard lock: ASS must match VO beat-for-beat. 21+ earlier than last 3s. Real packshot · casting reads 25+ · no DTC.

Full pack: test-batch-bcef.html · Dashboard: review/. This block is the embed-ready brief for the CDN review page.

Bot notes · Measurement stamps

Content Strategist · Creative/Video · Measurement

Content Strategist

Angle E: mule craving without the bar line → Spicy Vodka Mule SKU.
Goal: Find Near You in TV + SD NC. Retail discovery, not DTC.
Review COMPAT cut live on CDN; 3 hook takes available.

Creative / Video

Hook: ss_e_mule_take2_15s (selected · crack/pour · copper mug · NO steam) · alts take1 kitchen / take3 can-hero.
Model: grok-imagine I2V · Female 25+ · 1080×1920.
COMPAT: H.264 Main · bf0 · yuv420p · ASS burned · 15.03s.
SKU: Spicy Vodka Mule (not Moscow) · copper mug prop beside can only.
Locks: ASS matches VO · 25+ talent · Find Near You · no DTC · no steam.
Naming: Never say Moscow Mule on-screen or VO.

Measurement stamps

Campaign: ss_e_mule
Clusters: treasure_valley | san_diego_nc
CTA: Find Near You
Primary KPIs: store-page visits · Find Near You / directions · QR · in-store redemptions · foot-traffic uplift — not purchase/DTC.
Angle G HARD KILL: N/A (this is angle E) — never schedule G.
Status: Review cut ready · COMPAT on CDN

Ad Agency comments

Feeds the Ad Agency team · stored in KV · newest first · filtered to TEST-E

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