Smile Spirits · Video Review

Internal review only · Not Meta go-live

TEST-F San Diego local · Video Review

Ad Agency CDN review for discovery cuts. Angle F — San Diego local / game day. Fence san_diego_nc ONLY. Dual CTA Find Near You + Get Directions. Retail-only · no DTC · no team IP. Fences: san_diego_nc ONLY.

Review cut ready ss_f_sports COMPAT primary 3 hook takes no team IP Find Near You Get Directions san_diego_nc ONLY No treasure_valley No DTC

Review cut landed (23 Sep): Primary COMPAT is live under /media/TEST_F_ss_f_sports_COMPAT.mp4 · 15.03s · 1080×1920 · H.264 Main · bf0 · ASS burned. Selected hook: take3 (can-hero Find Near You) · alts take1/take2 on CDN. Fence: san_diego_nc ONLY — no treasure_valley · no team IP. Script pack: test-batch-bcef.html. Angle G HARD KILL: N/A for this page — never schedule G. Not Meta go-live.

Review cuts

CDN Pages assets · 9:16 portrait · COMPAT primary · hook take3 selected · take1/take2 alts · san_diego_nc ONLY

COMPAT Primary

H.264 Main / no B-frames · Meta-compat · 15.03s · ASS burned · San Diego local · no team IP

/media/TEST_F_ss_f_sports_COMPAT.mp4

Format
Discovery (15.03s · 1080×1920)
Model
grok-imagine/image-to-video
Cost / model
Hook gen (selected take3): 67.5 credits (~$0.34) · COMPAT is local FFmpeg re-encode ($0 API) · 3 takes available (202.5 if all billed)
Stamp
ss_f_sports · comments test=F · Main · bf0 · fence san_diego_nc ONLY · no team IP

Hook take3 Selected · alts on CDN

Selected UGC hook · can-hero Find Near You · take1 + take2 alts

/media/TEST_F_hook_take3_15s.mp4

Alts: TEST_F_hook_take1_15s.mp4 · TEST_F_hook_take2_15s.mp4

Format
Hook (~15s · I2V)
Model
grok-imagine/image-to-video
Cost / model
Each take: 67.5 credits (~$0.34) · 3 takes total path ≈ 202.5 credits (~$1.01) if all billed
Stamp
ss_f_sports · take3 selected for COMPAT assembly · san_diego_nc ONLY

Content Strategist brief · TEST-F

San Diego local · discovery · from batch script pack · COMPAT review cut ready · san_diego_nc ONLY

ss_f_sports san_diego_nc ONLY No treasure_valley Find Near You Get Directions Review cut ready

What this ad is trying to do

Local pride + game-day energy for San Diego retailers; drive Find Near You / Get Directions.
Drive Find Near You / Get Directions in stocked metros — not online purchase.
Validate discovery assembly before any Meta go-live.

Why this angle

Geo-locked to SD NC stockists; beach OK; no TV cut; no team IP.
Retail Measurement stamps · no Purchase / DTC primary.
Geo fences match stockist clusters in the brief.

Geo · CTA · ownership

Fences: san_diego_nc ONLY.
Primary CTA: Find Near You / Get Directions · 21+ · Drink Responsibly. Never Shop / Buy / ATC / DTC.
Script owner: Content Strategist (angles + story). Video Bot executes approved hook. CoS/FFmpeg: VO + assemble.
Tracking when live: utm_campaign=ss_f_sports · utm_content=<cluster> · LocatorPageView / FindStoreClick / GetDirections · no Purchase.

15s UGC hook VO

“San Diego — crack a Smile. Game day energy, can ready: real vodka cocktail, seven percent, crafted here in San Diego. Find Smile at retailers near you — get directions.”

Visual plan + ASS supers (must match VO)

No team IP. No TV cut. Beach OK. 25+ watch-party / patio.
tASS (must match VO)
0–3sSAN DIEGO · CRACK A SMILE
3–7sGAME DAY · CAN READY
7–11sREAL VODKA COCKTAIL · 7%
11–13sCRAFTED IN SAN DIEGO
13–15sFIND NEAR YOU · GET DIRECTIONS · 21+

Hard lock: ASS must match VO beat-for-beat. 21+ earlier than last 3s. Real packshot · casting reads 25+ · no DTC.

Full pack: test-batch-bcef.html · Dashboard: review/. This block is the embed-ready brief for the CDN review page.

Bot notes · Measurement stamps

Content Strategist · Creative/Video · Measurement

Content Strategist

Angle F: San Diego local pride · game day · can ready.
Goal: Find Near You + Get Directions · san_diego_nc ONLY.
Review COMPAT cut live on CDN; 3 hook takes available · san_diego_nc ONLY.

Creative / Video

Hook: ss_f_sports_take3_15s (selected · can-hero Find Near You) · alts take1/take2.
Model: grok-imagine I2V · 1080×1920 · no team IP.
COMPAT: H.264 Main · bf0 · yuv420p · ASS burned · 15.03s.
Geo lock: san_diego_nc ONLY · no treasure_valley cut.
Locks: no team IP · ASS matches VO · 25+ · Find Near You · no DTC.
Visual: beach OK · watch-party / patio · 25+ talent.

Measurement stamps

Campaign: ss_f_sports
Clusters: san_diego_nc ONLY — no treasure_valley cut
CTA: Find Near You / Get Directions
Primary KPIs: store-page visits · Find Near You / directions · QR · in-store redemptions · foot-traffic uplift — not purchase/DTC.
Angle G HARD KILL: N/A (this is angle F) — never schedule G.
Status: Review cut ready · COMPAT on CDN · san_diego_nc ONLY

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Feeds the Ad Agency team · stored in KV · newest first · filtered to TEST-F

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